Mismo 2012 Spring/Summer Collection Preview

29th June, 2011

Clean aesthetics for those that pursue the clean look…
Dope photos by Niran of Yin & Yang :D




Via HypeBeast

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Kanye West and M/M (Paris) Releasing Line of Silk Scarves Based on George Condo’s Banned Album Artwork

6th May, 2011

  • Summmmmer…


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HIGHSNOBIETY 02 Winter 2011

20th April, 2011

Check the magazine spread that’s just been released on ISSUU!
Clean and simple layouts always work best, to the point you arn’t even aware that your reading a magazine..
Lupe Fiasco ‘Chanel’ tee is TIGHT! :D




Read through below X_X

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Christopher Kane Galaxy Zip Hoodie

15th March, 2011

Outrageously DOPE Hoodies by Christopher Kane!
One man that seems to be on the same wave length as me..
Wonder what his printing methods are???

We’ll find out soon enough! :D


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Intel Visual Life – The Sartorialist

6th January, 2011

New Year, New Resolutions and New Influences?!?

After a mad year of 2010, some things seem to be a lot clear in terms of direction for the Pure Primary brand.

One of the resolutions was to film, photograph and interview people more behind the camera, and here is a perfect example of all three – The Satorialist!

Intels new campaign in line with Visual Experiences -

“…Through visual experiences, we define who we are…”

A statement I couldn’t agree more with, they chose director Tyler Manson to follow the blogger – Scott Schuman, aka “The Sartorialist,”, his website reaches about 70,000 readers a day! WOW!

The film covers his day-to-day life and tries to explore his approach to his photography, his inspirations and how he would approach people on the street.

Watch the video after the screen grabs!

Simple, Dope & Pure…
Heads up for 2011 :D

ps> Anyone know what lens he is using???









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photography-by-danielle-defoe/

17th December, 2010

“In love with both fashion and photography, Danielle DeFoe has built up a great portfolio as a stylist before now really taking on photography more serious than ever: “- I’ve always been interested in photography. I took photo classes in college at The School of the Art Institute of Chicago but I don’t think I really took it seriously until the last two years. By seriously I mean I started making work I actually liked, documenting my life, working on set styling. When I first moved to LA I began working for Kenneth Cappello and that experience really exposed me to the industry and the possibilities within it. I realized that I was never going to be the type of person that will end up working in an office, unless I become creative director or fashion editor of a magazine.



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Red Bull Music Class 2010

16th December, 2010

Presented by Sarah Young & Satoshi Minakawa,

Fashion/Photography/Art.

quick recap of selected photos below, shot on a 5D Mark 2 + 50mm 1.8

Click inside for more






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Pencil Covers by John Paul Thurlow

19th November, 2010

Why spend roughly 600 pounds on Photoshop,
Master the pencil instead. Dope illustration style..
More after the jummpppp…

Dope & Pure.


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Kanye West – Runaway

24th October, 2010

Finally premiering his video through MTV’s major networks, ‘Runaway‘ is finally released after months of teasers, screen grabs and leaked sections of a track/.

Basically a very long music video presented in a short film format, Definitely watch the ballerina section twice, specifically the wide crane shot, holding in a position like that must be painful…The film follows Kanye and a Phoenix who falls to Earth, rejected by her surroundings she then has to go back to her universe by burning herself?!? A sacrifice maybe…

Some interesting dialogue in the film:

  1. “..first rule in this world baby, don’t pay attention to anything you see in the news..”.

Dont really know what to make of the Michael Jackson reference, a ‘Kanye West” sendoff to the late great??

Large selection of images below! Video riiiiight below!






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The Photography of Dangerous Dolly

19th October, 2010

Clean and Sharp!!

With years of experience in creative retouching, digital arts, art direction, and photography, at age twenty-three she is focusing on spending most of her creative energy towards her clients and her personal projects.

DD has a love for taking conceptual and vivid portraits, usually leaning on alternative and pin-up fashion, however she is always expanding and taking onto different fields of photography while implementing her twist.




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