Michael Bierut is inspirational to watch, a creative that stands by his sketchbook and someone thats really about solving problems not giving you a new face that doesn’t mean shit, Husky sent me this link a while ago on the 99Percent website, where he shares 5 secrets from his 86 notebooks. *GOLD_DUST*
Video below is from the documentary Helvetica, Michael Bierut explains why HELVETICA changed the game completely!?
A solid font that holds its own, no bullshit models required or fancy graphics with optical flares.
Watch below, if you are a gospel Pepsi drinker, this ad could change your mind.