Lykke Li @ Volvo S60 Launch – Pure Primary Presents

by @pureprimary on 28th January, 2011

Finally the second episode of Pure Primary Presents..
After about 6 months of tweaks, changes and delays we finally have the final video!
More images to be added soon, all captured on the Canon 5D Mark 2.
This is some footage that was captured at the Volvo Subject 60 Launch last June.

Enjoy..+ Share x

PS. Thanks to Lee, Sam and Husky for their sharp skills on FCP! *POW*



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Nike SB around the World by Jason Hernandez

by @pureprimary on 26th January, 2011

Simple, Clean + DOPE…

Nikes 1st. web clip for video 1 of 3.
The idea is to release 3 consecutive videos, in a several year span. This is the 1st web clip “the throw away’s” if you will, hope you enjoy.
Jason

Video below the screen grabs…






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U-N-I – Donkey Kong

by @pureprimary on 14th January, 2011

Beat is bananas!
No pun intended

Definately looking forward to the new project – Kings Keep Marching


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Intel Visual Life – The Sartorialist

by @pureprimary on 6th January, 2011

New Year, New Resolutions and New Influences?!?

After a mad year of 2010, some things seem to be a lot clear in terms of direction for the Pure Primary brand.

One of the resolutions was to film, photograph and interview people more behind the camera, and here is a perfect example of all three – The Satorialist!

Intels new campaign in line with Visual Experiences -

“…Through visual experiences, we define who we are…”

A statement I couldn’t agree more with, they chose director Tyler Manson to follow the blogger – Scott Schuman, aka “The Sartorialist,”, his website reaches about 70,000 readers a day! WOW!

The film covers his day-to-day life and tries to explore his approach to his photography, his inspirations and how he would approach people on the street.

Watch the video after the screen grabs!

Simple, Dope & Pure…
Heads up for 2011 :D

ps> Anyone know what lens he is using???









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